I saw the Thoughtbot Hound site today. The site is clean, but has the timeline that shows how to get started without adding distraction. The use of purple (#a873d1) is not my first choice, but it works so well here. This is the site as it is on April 10th, 2014 reference design houndci.com, it may have changed.

Relaunching this website to focus on Design. Design is the creation of a plan or convention for the construction of an object or a system (as in architectural blueprints, engineering drawings, business processes, circuit diagrams and sewing patterns). Design has different connotations in different fields (see design disciplines below). In some cases the direct construction of an object (as in pottery, engineering, management, cowboy coding and graphic design) is also considered to be design. --http://en.wikipedia.org/wiki/Design